Business Cards

December 5, 2008 by Samantha Halfon · Leave a Comment
Filed under: World Wide Angle 

As we launched this blog and our new site, less than two weeks ago, we decided our logo needed revamped. We also wanted to get some business cards to hand out while on location.

The logo is simply a graphical arrangement of the initials of the name: World Wide Angle. We use the natural symmetry of the ‘W’ and use the angle to insert the A. The fonts we used are Warren and Blake for that easily recognized ‘A’. As for the colors, we found ourselves with two options, black and white, the ‘cinema colors’ and a combination of dark and lighter blue. In the end, the conclusion we came to was that:

  1. black and white on the business cards would lead us to a very basic black and white design we felt we wanted to avoid.
  2. a combination of blues would lead us to a matching web page. Since so many websites, especially corporate ones, use blue already, we were also reluctant to create a blue logo.
  3. finally we realized that our logo, with the arrangement of ‘W’ and the unique font of the A was recognizable enough for us to change colors as see fit. Not restrain by the color picker anymore, we declined the logo in no less than 12 variations that we keep handy.

The business cards were then designed using a shade of blue and the site, after we tried several colors and designs, ended up with a black and white version of the logo and a colorful palette of dark grays, purples and even greens.

As for the business cards, we first drew them out on paper and realized we both wanted to make them vertical. That decided, the rest was pretty straightforward. We wanted few information to appear and leave space around the logo. We added a blue bar at the bottom to balance the logo on the top part. Then we decided we wanted to have a good looking back for the card. We agreed to use the logo and a faded in shape of the world map.

That done, we had to pick a printer. Checking out prices here and there, we decided to go with vistaprint.fr. We downloaded the templates they offer and resized the composition to fit their predefined template and sent them on for printing. A few weeks later, we had received our cards. We really like the way they turned out, especially the logo ont he back. One thing was probably a miss though, the footer color and the font color we used are too close and, if they looked great on the screen, they are not so easy to read on paper. We’ll have to keep that in mind for the next order of business cards. in the meantime, if there is a way to visualize what a print turnout will be in advance, we are interested and your feedback is welcome.

One more thing, when we were in America, we checked out prices for business cards at Staples, and it was cheaper than vistaprint. Still, back in Europe, VistaPrint seemed like the best option.

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Roll camera! Action!

November 23, 2008 by Samantha Halfon · Leave a Comment
Filed under: World Wide Angle 

I am a “cinephile”, or a film buff or whatever you want to call it and I have been so for ten years now. I started out by going to the movies several times a weeks, then visiting the cinematheque to discover the old masterpieces. Luckily, my interests in movies was soon followed by the arrival of the DVD. Thanks to this great media, I have had no shortage of great movies to watch – always in their original version. So. watching Mean Streets and Carlito’s Way at least once a week, I ended up speaking a decent english. Oh yea, by the way, I am french. One thing leading to another, I got engaged to an American from North Carolina. Anyway…

At the same time I started watching movies, I also started making them. Luckily again,  around that time, computers available to the public were just starting to be powerful enough to handle video acquisition and editing. Because I started using computers to make videos, I became more and more of a geek, spending more and more time on the Internet as the price of the connection lowered. And following that road, I became a computing engineer. Currently, I work as a software engineer for blueKiwi software. But I have not stopped watching movies and directing videos using the name World Wide Angle as an artist alias for whatever me or Derrick would work on. But now, the time has come for us to launch and take our filmmaking the next step. We are ready to handle other people’s projects from start to finish including the filming, the post-production and the distribution whether it’d be on a physical media or on the Cloud.

Along with World Wide Angle, the company, we are launching this blog where I will write about editing, about the Internet and probably also about some of the movies we watch. Our intentions with this blog are to share some of the tricks we discovered along the way and hopefully to get some answers and advice from “our readers”.

Introducing World Wide Angle

November 23, 2008 by Derrick Faw · Leave a Comment
Filed under: World Wide Angle 

Welcome to the offical launch of our Blog and new Website. World Wide Angle is a name my wife Samantha and I have chosen for the company we have started in order to pursue our ambitions in cinema and photography.  Over the last few years we have been filming projects for Artists and Galleries in the Paris Area. Now we are ready to take things to the next level and start branching out.

About me: I am an American, originally from North Carolina, now living in Paris, France. I have lived here off and on over the last four years. Now I am in the process of intergrating into French society. Recently I recieved my Carte de Séjour, and curtisy of the French government I am taking French language classes.  I look forward to getting underway on projects we’ve had in mind for some time now. Hopefully we will be in a position to film our own screenplays soon. This is my first attempt at maintaining a blog. In the future I will be writing about life in France, setting up a new company, equipment, and techniques. Check back with us often.

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